On Page and Off Page Optimisation

On Page Optimisation
By carefully customising the information on your website pages, DDG’s SEO Consultants position your site to maximise its visitation potential. Incorporating keywords, restructuring of pages and revising textual content, will all boost targeted visits from search engines.

Site Restructure / Redesign
Modifications to structure and design are implemented before on page optimisation is undertaken. This might be necessary if your website was developed using flash or a lot of Java script, or was constructed when search engines used less sophisticated technologies to return results. DDG’s experienced team of Web Developers can assist you in this stage, integrating SEO principles to align with the functional specifications required for your site.

 

Keyword Page Optimisation
Your keywords and phrases have been determined and now need to be mapped to your website content on the appropriate pages. Many technical elements must be adhered to in order for keyword optimisation to be effective. These elements have been identified by your SEO consultant and are strategically implemented throughout optimisation.

SEO Copywriting
To assist Search Engines in finding your website, your copy needs to be rich in your pre-determined keywords and phrases, particularly the copy on your home page. DDG’s professional copywriting capabilities can be implemented to ensure this, and
optimised to target those visitors searching for your products and services, and direct them to your site.

Off Page Factors
Off page factors can affect the ranking of your website in the Search Engine Results Pages (SERPs). Building the external presence of your website by acquiring links and being listed in appropriate directories assists in achieving higher rankings. Gaining prominence in SERPs requires a comprehensive SEO campaign that combines on page and off page optimisation.

Link Building
Link building contributes to the external profile of a site and reflects its relationship with the rest of the World Wide Web. External Links that point to your website are like votes, telling the search engines that it is important. Appropriate links will position your
website to attract visitors who fit your target customer profile. A website with quality links pointing in its direction has an increased likelihood of being indexed and returned in results pages of search engines.

During the first phase of your SEO project, DDG assesses your existing links and acquires new links on your behalf. These are incorporated into your optimised site before submission to search engine directories. All links require your approval prior to being requested by DDG.

Directory Submissions
Submitting your optimised website to directories assists to further accelerate traffic in your site’s direction. Not only does this provide further links pointing to your site, but also profiles your services and directs searchers to your site.

DDG conduct research to determine suitable paid and unpaid directories to target for submission. With your approval, we will then proceed with submitting your website to leverage the best possible exposure.

 

Pay Per Click SEO
There is a common belief that the only way to increase targeted traffic to your website, is to implement a Pay Per Click facet in your SEO campaign. Search Engine Optimisation is the most cost effective long-term strategy for increasing rankings in search engines. True, a paid listing does assist in ranking high for those competitive searches,
however, the more traffic you achieve, the more you pay.

If you would like to incorporate Pay Per Click into your SEO campaign, or just learn a little more about it, please contact DDG.

 

For further information on DDG's SEO services, please click on the links below:

Web Analysis

Best Practice SEO

SEO Packages