SEARCH ENGINE MARKETING (SEM) OPTIONS

The process of search engine marketing (SEM) can be broken down into several categories. Each plays an integral part in the success of the project. As every business has different requirements, we customise all our packages individually, according to your needs. Results are expected within 90-180 days of project completion.

1.0 ON-PAGE OPTIMISATION

1.1 Structure 
    - Creation/ editing of sitemap.xml file 
    - Creation/ editing of robots.txt file 
    - Implementation of web analytics program 
    - Evaluation of site home page layout

1.2 Keywords & Content 
    - Content evaluation of entire site 
    - Keyword review and analysis x 10 words [] 
    - Keyword research and recommendations x 10 words [] 
    - Location of niche market keyword phrase 
    - URL and filename optimisation 
    - Optimisation of titles, metadata and heading tags x 5 pages [] 
    - SEO of content x 1 page []

2.0 OFF-PAGE OPTIMISATION

2.1 Links 
    - Assessment of current inbound and outbound links (quality & quantity) 
    - Link building and exchange: recommendation and execution of additional links x 25 links [] 
    - Assessment of “anchor text” linking to your site x 25 links [] 
    - Usage/implementation of text links 
    - “DDG Exclusive Link Network” inclusion and participation

2.2 Submission 
    - Search engine submission (or index verification for established sites) to Google, Yahoo!,

      and MSN 
    - Search engine research and recommendation for additional submissions (POA) 
    - Directory analysis, recommendations and submission to 10 free directories

      [][] (additional costs apply to some directories) 
    - Google maps submission

2.3 Social networking 
    - Research for beneficial forums, chatrooms, and social networking sites 
    - Registration of business presence on chosen social networking sites     

      e.g. MySpace, LinkedIn, FaceBook, Flixter, and similar x 2 sites [] 
    - Registration with/without participation on chosen forums, chatrooms, and similar

      (additional cost)

2.4 Articles, Newsletters & E-zines 
    - Provision of researched, relevant, keyword-rich articles, newsletters and e-zines 1000-1200

      words 
    - Submission to article directories for syndication

2.5 Blogs 
    - Set up of weblog using programs such as WordPress or Blogger 
    - Keyword-rich entries (1-10 per day) approx. 300 words

2.6 Online PR 
    - Production of keyword-rich newsworthy articles for submission to news media 250-500

      words 
    - Submission of such articles to news media

2.7 Asset Optimisation (POA) 
    - Optimisation of all other files apart from HTML files. These include (but are not limited to)

       picture, document, spreadsheet, presentation, and video (e.g. .pdf, .avi etc…)


3.0 ONLINE MARKETING

3.1 Net Presence 
    - Locations of online reference to your business (SERPs, directories, links,

      forums/chatrooms/social networking sites)

3.2 Competition 
    - Location of online competition 
    - Analysis of competitors’ sites, ranking & traffic per 5 [][]

3.3 Pay-Per-Click (PPC) Advertising Campaigns 
    - Location of niche market 
    - Creation of compelling PPC text advertisement 
    - Research & application of keywords x 5 words [] 
    - Campaign management to maintain page 1 listing 
    - Monthly results report & click-through data (rate, cost, visitor demographics)

4.0 REPORTS & RECOMMENDATIONS
    - Comprehensive, clear, and concise reports including graphs/charts as appropriate are

      produced for all the above. Presentations detailing findings and outlining

      recommendations are conducted at the end of a 3-month period. 
     

      *Please note: this is a compulsory component of any package


5.0 PERFORMANCE & MONITORING
Available on a quarterly basis per year, various aspects of the site’s performance can be tracked, tuned, and/or monitored: 
    - Customer/visitor traffic 
    - Backlinks 
    - Link building (min. 50 per month) 
    - Search Engine Results Position (SERP) & Page Rank 
    - Keyword performance 
    - Presentation of report of findings and recommendations

[] additional charge

For more information about DDG's SEO products and services or to request a complimentary consultation, please contact DDG.