Brand Strategy Workshop

Workshop Objectives:

Provide a clear understanding of where the company brand is presently, and where it needs
to be positioned moving forward to ensure improved sales and relationships with consumers/resellers/suppliers and partners.
Facilitate a review of the company’s existing brand, with the view to considering, as the way forward, the development of a new brand strategy, including:

New company logo and positioning statement;

Marketing and communications strategy;

Style guide;

New website;

New Collateral; and

In Depth Brand Audit

Workshop Timetable Sample:

Start Time	Duration	Item
9.00am	15 Minutes	INTRODUCTION (DDG) Your name says who you are; your logo lets you be seen; and your position statement lets you be understood. Your brand is the combination of your logo, your name, and your positioning statement. The integration of these dynamic and complex set of elements, when well-managed, will generate increased sales, considerable customer loyalty, will drive consumer understanding, and help develop a meaningful point of difference between you and your competitors.
9.15am	30 Minutes	BACKGROUND Vision: Mission: Purpose: Sales Trends: Market Share: Brand positioning – what are your customers saying about you?
9.45am	15 Minutes	BRAND ANALYSIS (DDG) Brand – Name, Logo, Positioning Statement Marketing Communications Strategy – Advertising & Promotions Public Relations – Media, Shareholder, Investor & Community Relation
10.00am	30 Minutes	VISUAL PRESENTATION (DDG) ‘Developing a Brand’ & Discussion
10.30am	15 Mins	Morning Tea
10.45am	60 Minutes	OPEN DISCUSSION SWOT Analysis Redefine: What business are we in? Purpose What are our aims? Vision Mission What do we stand for? Values How do we see ourselves, and how are we seen? Positioning How do we view our customers? Relationships
11.45am	30 Minutes	SUMMARY
12.15pm	30 Minutes	CONCLUSION (DDG) ‘The Way Forward’

To learn more about DDG's Brand Strategy Workshops or for a complimentary, no-obligation consultation, contact DDG.