A Day of Social Media - Introduction and Workshop Strategy Sessions

Facebook, Twitter, Blogs and more - Internet marketing goes way beyond a webpage and a banner ad. If you are not utilizing the vast array of social media tools as part of your on-line strategy, then you are missing a huge opportunity to connect with your clients, potential customers, stakeholders and staff.

But where do you start?

Morning Session 9am - 12.00pm

Introduction to Social Media
DDG’s Paul Baiguerra will show you how to make the most of Web 2.0 tools to build your customer base and increase revenue. In this two hour seminar you will be taken through an introduction to Social Media, gain an understanding of why these tools work, assess what is applicable to your business, and see how you can start to utilize web 2.0 to your business advantage. This introductory seminar is suitable for those who have heard of Social Media but are not completely sure what it all is about.  

Who should attend?
Whether you are a marketer, business owner, the fundraising manager or the person in an organisation who has been told to investigate this area, you will gain great insight Have the mystery around these exciting tools removed and see how you can benefit from their implementation.

What will you receive?
Aside from the highly informative three hour seminar, each attendee will also receive a strategy document outlining the Social Media landscape, along with attendee only access to an e-book that will expand upon what has been covered in the seminar, to help guide you further on your discovery of Social Media.

Lunch 12pm - 1.30pm

You have the option of attending a casual foyer lunch between 12pm – 1.30pm that will include sandwiches, rolls, seasonal fruit, and tea and coffee.  

Afternoon Session 1.30pm - 5.00pm

Social Media Strategy Workshop
You may have been to our Introduction to Social Media. You may even have started a Facebook page and a Twitter account.

Now what?
To be effective in utilizing Social Media, you have to have a strategic plan, not just a shopping list of sites to start accounts on. Whilst many Social Media tools are cheap, or even free, there is a cost to maintaining an effective Social Media presence. This workshop will walk you through case studies and practical exercises to help you understand how to approach Social Media from a strategic and tactical standpoint, how to assess where it may be most effective for you, and what you will require to adequately resource Social Media initiatives. You will then have an opportunity to start developing, and to seek input on, a Social Media strategy specifically for your business. If you are familiar with what Social Media is, yet have been unsure on how to make it work for your organisation, this workshop will serve as the starting point in developing your Social Media plan.

Who should attend?
Whether you are a marketer, business owner, the fundraising manager or the person in an organisation who has been told to investigate this area, this hands on workshop will be invaluable. If you have a basic understanding of the Social Media tools, this strategic workshop will provide you with the knowledge and insight to take your Social Media plan to the next level and beyond.

What will you receive? Aside from the hands-on, informative and collaborative workshop session, each attendee will also receive a strategy document outlining the Social Media landscape, along with attendee only access to a dedicated website with tools, tips, and handy advice. Book in now to avoid disappointment as places are limited and demand is strong. 

Cocktails Anyone? 5.00pm - 6.00pm (Complimentary)

At the conclusion of the Strategy Workshop event, we will be hosting a cocktail networking event at the RACV Club. All attendees from the day (either session) are warmly invited to join us. Catch up with other attendees and learn from each other. Please advise if you would like to attend (for catering purposes). Details are below.  

Event Details: