Keeping your team healthy – branding from the inside-out

The people in your organisation reflect your brand as much as your printed or on-line marketing arsenal. An important step to building a positive internal culture is optimising your executive health, performance and lifestyle balance. And looking after your team can deliver some surprising bottom-line results.

Research shows that healthy employees are three times more productive than their unhealthy colleagues. Benefits of injury prevention and health management programs include not only a healthier lifestyle, but sharper, clearer thinking, more energy, increased productivity and improved creativity. That has to translate to a better bottom-line for any organisation.

But not everyone is keen to get with the program! Low engagement is the biggest barrier to success with often only around 20% of employees actively engaged in a workplace health initiative –and they are generally the ones who are already looking after themselves. Engaging the other 80% - the ones with little or no interest in health – is the challenge.

The “burning health issues” in your particular organisation may be ageing workforce, general health, injury prevention, stress or resilience. Whatever concern/s you are addressing, a well-designed, structured and integrated “health in the workplace” program can achieve high levels of participation by focusing on behaviour change and targeted information.

The moral to this story? Getting bums off seats and engaged in healthy pursuits can boost your bottom-line … and enhance your brand. So get with the program!

For further information on workplace health programs, visit  http://www.healthbydesign.com.au/