What is your website doing today?
 If your online presence is not a dynamic part of your marketing and business strategy, then your website probably isn’t doing much at all. If it’s not carefully-designed, constantly current or easily reachable then it could actually be working against you.
Today, having a website is regarded as a given for almost every organisation. Yet many businesses find their website lacks the grunt, functionality or relevance to really perform in terms of value-adding, communicating their brand or returning on investment.
What is it that makes some sites deliver and others that don’t? Would you be surprised to hear that for many organisations a website is the core component of their marketing activity?
Sometimes this requires delivering solutions to unique problems, fixing some big mistakes and busting some even bigger misconceptions.
Consider these common website oversights and blunders we’ve identified and resolved with methodical analysis, innovative technical development and creative design:
 Information architecture that’s out of the dark ages – how website information is organised, structured, navigated and delivered to visitors is critical. In fact, it’s paramount!
Strangers at the door – you need to know who is visiting your site (and when, and why) then cater to their needs by responding with development based on external perspectives. When was the last time your website delivered a genuine sales lead?
Beauty, brains or brawn? – the look of your website is important but if it’s only skin deep, then your visitors go away unfulfilled. A bit like life really...A website of substance balances aesthetic design, functionality and depth of content, so no-one is disappointed.
Yesterday’s news – old pictures, old stories, old hat. Your website needs to be updated and updated often. Keeping pace with competitors and customers requires an easy-to-use content management system and a commitment strategy for regular update. Is your CMS user friendly, easy and quick?
Missing in action – if your website can’t be found by search engines, then there’s little chance of it doing anything at all.
Delivered against these challenges requires development teams comprising three distinct disciplines – Business Analysts, Graphic Designers and Software Development. Business Analysts work with customers to design the information architecture, Graphic Designers create the look and feel and Software Developers build the technical solution. NEVER expect the Graphic Designer to design the information architecture or the Software Developer to develop the aesthetics. Each development team member has performance responsibility for his/her discipline but collaborates closely across the team to ensure a balanced, full-featured solution. What expertise went into building your website?
To find out more about how DDG can work with your business to get your website doing (rather than just being) phone Cindy Till on 5226 9600 to arrange a free no-obligation consultation.
To see what our own website doing, visit our online folio where you will also find links to numerous DDG-developed websites across most industry sectors. See for yourself how smart businesses are extending their website strategy, reach and performance with intelligent development.
Compare that with what your website is doing today … and consider doing something about it.
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