Schooling People About the Value of Timetabling
Even the most complete and sophisticated
product of your type isn’t necessarily a guarantee of market growth if
your packaging and presentation doesn’t match the quality of your
product. This was the problem that Timetabling Solutions faced.
Timetabling
Solutions sells and supports The Timetabler, widely acclaimed as the
most powerful and flexible school timetabling software available
anywhere.
While The Timetabler’s reputation as a world-class
timetabling software package was recognised, but there was a perception
that the packaging, support materials and general corporate identity
didn't match the quality of the software. And this perception could
hold back company growth.
Part of the problem stemmed from the
The Timetabler’s lack of support materials (all clients received at
that time was the software CD and a manual that was printed in black
and white).
These materials did little to enhance the The
Timetabler’s reputation for world-class sophistication. There was also
a shortage of promotional materials, as well as a lack of consistency
in the branding in the communication materials that clients received.
Dzign Diezel Group (DDG) was retained to completely overhaul the company’s client support systems and corporate image.
DDG
quickly discovered that the tone, style and content of Timetabling
Solutions communications didn’t fully match its business model.
Because
Timetabling Solutions was based around a collaborator model the company
required far more integrated support for its clients, and a
communications system that emphasised personalised service, support and
comprehensive solutions.
First, DDG designed and produced a new
folder to house the software CD and the user manual (which is now bound
like a book with an impressive gold cover).
A brand new
corporate identity is now used across all communication materials –
business cards, letterhead and corporate brochures, as well as product
material.
 DDG
also revamped the Timetabling Solutions website, replacing the existing
Flash-based site with an easily updated content management system. The
new site has many new tools that complement the company’s phone and
personal support systems.These include:
• A secure client section;
• A searchable knowledgebase;
• A html-based newsletter;
• Downloadable product updates;
• A software activation system.
Initially,
the people at Timetabling Solutions were reluctant to invest in
something that seemed so intangible. But they now recognise the
significant benefits that a sophisticated corporate identity and a
comprehensive and professionally presented suite of support materials
can bring to a world-class product.
Most importantly, the feedback from clients has been excellent.
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