Full steam ahead – on track and on-line
Queenscliff’s Blues Train is a unique
entertainment experience. As the drinking, dining, dancing and
sightseeing spectacular chugs across the picturesque Bellarine
Peninsular, patrons groove to the lively offerings of some of
Australia’s most respected blues musicians.
Hugo’s decision to
invest in a quality website has paid off. “This is one of the biggest
investments I’ve made, but the outcomes are well worth it. The website
has become the Blues Train office. My clientele are information-hungry
– the people organising Blues Train groups demand lots of detail. The
website makes it all available to them, in their own time, whether
they’re local, interstate or overseas. They can download and print a
brochure, view photo galleries, check upcoming dates, link to ticket
sales, view answers to FAQs and ask questions.”
Everything
you ever wanted to know about the Blues Train is available on the
website. Simple-to-use content management facility, prominent FAQs and
a clear navigation tree ensure even remote visitors have an up-to-date
run-down of the Blues Train. The result for Hugo is considerable time
and cost savings. He is freed up to look after other business interests
and no longer has to produce expensive, colour brochures.
Working
with DDG is another choice Hugo doesn’t regret. “DDG made the process
hassle-free and their service back-up has been invaluable. These guys
really know what they’re doing, but they never intimidate me with their
expertise. They understand my level of technical literacy, and are
happy to cater to it with easy explanations and bucketloads of
patience.”
Hugo points out that there were cheaper options
available. “I could have spent less on a website but I’m convinced the
extra investment has been well worth it in terms of functionality,
design and on-going support. A year down the track and I’m already
looking at upping my investment to focus on some search engine
marketing and upgrading of editorial content. I’m using results of the
Live Stats, on-line surveys and FAQ responses to plan the next phase.
That’s my market research in action. We’re even exploring a
downloadable music option for the future.”
Increased flexibility
for this one-man business operation has been a fundamental benefit.
Hugo explains, “DDG helped train up my web manager so now I can
organise my own content updates. I can even manage the website remotely
– no matter where I happen to be in the world or what time of day or
night it is, I can log into the Blues Train ‘office’ and have
everything at my fingertips.”
So it’s full steam ahead for
the Blues Train (pun intended). Hit the website at
www.bluestrain.com.au to check what’s happening down the track (plug
intended). Click here to visit the site now
|
|
| 7/31/2008 | | The Blues Train | |
more...
|
| | 7/29/2008 | | Driving the Penfold Experience on-line | |
more...
|
| | 7/24/2008 | | A sizzling identity for a new sustainable meat brand | |
more...
|
|
|