Back-to-back reporting – publication design you can bank on
Bendigo Bank’s 2005 Annual report has just
rolled off the presses – the sixth consecutive year that DDG has
managed its design and production. 
Owen
explains: “DDG had been an occasional provider of design and print
services to the Bendigo. In 2000 we gave them a shot at the Annual
Report and were impressed with how they instantly picked up on our
company culture. They understood our business and knew how to reflect
that in the design. Despite a very short lead time, they met the
deadline with a quality product.”
The Bendigo was satisfied enough with the results to award DDG the Annual Report work for the next five years.
Together,
client and creative team worked to establish a powerful corporate look
and a personality defined by specialist photography.
“With some
creative guidance, we moved away from stock photos to quality images,
art directed by DDG to convey strong concepts. The look and feel of the
publication has evolved to mirror the organisation’s development and
we’ve been excited by the results. In fact, if you lay out our last six
reports in chronological order, you can get a real idea of where our
business has been in that time and where we are headed,” says Owen.
The
Annual Reports are sizeable (60-plus pages) and comprehensive, with
plenty of mandatory reporting information. The design challenge is to
engage the readership and take the opportunity to stamp the publication
with some Bendigo Bank personality.
Fred Thompson, DDG’s
Creative Director explains, “With this relationship we’ve been able to
roll-out some very strong concepts with visual and textual
interpretations that reflect the Bendigo Bank’s evolving business
identity. Although we’ve retained some common brand elements throughout
the reports, each one has a distinctive theme based on the
organisation’s business direction.”
Of
course, there have been hurdles, as Owen points out, “In any 6-year
supplier relationship there will be obstacles to overcome. We have
found DDG more than willing to rectify any problems or
misunderstandings and work amicably to get the job done. We appreciate
their loyalty and willingness to do whatever it takes to meet the
deadlines.”
Scheduling document production around concept
development, content, photography, design/artwork and printing involves
significant input and commitment from both client and the creative
team.
Consistently achieving quality, on-time results is
evidence of just how effective the process is – and how valuable a
robust client/agency relationship is to the result.
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