 | | Branding Strategy | If you’re not reaping significant dollar benefits from your visual communications then they’re simply not working hard enough for you. No matter how good they look.
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 | | The language of alignment | Say what you mean, and mean what you say. It’s a simple maxim. Yet many organisations fail to achieve brand potential by failing to align the language which articulates their internal and external communications.
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 | | Textile Mania | Weaving a winning website for a textiles specialist – an online fabric reference with update-ability and plenty of style.
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 | | Snappy turnaround on strategic brand language for a global facilities management giant | Sodexo Australia’s recent website development proves that strategically outsourcing copywriting requirements can achieve outstanding brand communication – without compromising cost or time imperatives.
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 | | SEO – The Pot of Gold at the End of the Rainbow | Search Engine Optimisation - otherwise known as SEO – can be likened to the pot of gold at the end of the rainbow. Few people bother to search for the end of a rainbow when it appears, already certain that the pot of gold rumoured to be there is a myth.
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 | | Breathing life into a new product | When preparing to introduce Rapidcrete™ to the market, Cemex (formerly Readymix) knew they needed a benefits-centric proposition, creative marketing collateral and a high-impact launch to take the message directly to the key influencers – their sales staff.
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 | | Strategically filling the sales gap for an energetic enterprise in project services | Business Biotics Group (BBG) delivers independent project management and consultancy services in the biotech and pharmaceutical sectors, helping clients do business safer, smarter, cleaner and more efficiently.
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 | | Survive the dive … with sound financial strategies | Brett Bell of Bell Group Accounting gives some expert advice on financial strategies to help your business survive the economic crisis.
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 | | A “heart and soul” approach to building a concrete product brand | CEMEX’s new-generation Concept™ range of coloured, textured products takes concrete to an exciting level … and a whole new market. Whilst you might think love and emotion have little relevance to concrete, CEMEX and DDG found that, with the Concept™ brochure development, love conquers all.
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 | | A brand solution to drive a multi-dealer car site to market | At Prestige Park, some of Melbourne’s most respected luxury car dealers have joined forces to provide a huge range of pre-approved, used prestige vehicles.
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 | | Strategising your way through the recession | Global recession storm clouds are gathering fast on the horizon. Is it all doom and gloom or can smart strategies keep your business focused on the silver lining?
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 | | This article is brought to you by the letter “f” … | … “f” for font, that is. How important is your choice of font? How do professional designers get it right and how can you do it better?
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 | | On target and online for a big gun “transactor” business | As part of a Brand Audit exercise, Winchester Australia identified that their online presence was outdated, problematic to maintain and not focused on providing easy visitor access to the high volumes of available product data.
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 | | A bold, product-driven website for an Australian-owned household homewares giant | Décor is an Australian-owned homewares company that, for more than 50 years, has been making products that are beautiful, functional, affordable and made to last.
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 | | A distinctive new brand with major care factor, for a leading health care provider | A distinctive new brand with major care factor, for a leading health care provider
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 | | Some strategic attention for a brand in neglect | When incoming CEO, Andrew Boath, joined Office National, he was astonished to find that, despite significant turnover and market share, this vast and well-known office products group had a brand that was craving attention.
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 | | The Blues Train | Victoria’s historic coastal town of Queenscliff is home to the world’s one and only Blues Train. It is a unique experience that combines four of Australia’s best live blues acts and the beautiful scenery of the Bellarine Peninsula on the Drysdale railway line, while aboard a real moving vintage steam train.
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 | | Driving the Penfold Experience on-line | A dynamic and capacious on-line vehicle for a leading car retailer. All the performance and quality features you expect at the top end of the market.
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 | | A sizzling identity for a new sustainable meat brand | EB Organics is a medium-sized family-operated organic fruit and vegetable enterprise built on a commitment to fresh, sustainably grown produce. Launching a “sustainable” meat brand to the market was a logical extension of that commitment.
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 | | A superb on-line performance | A website with substance, drama and an easy-to-transact ticketing system for one of Geelong’s busiest entertainment venues.
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 | | A sustainable identity for a new enterprise with a strong moral compass | 3Fish specialises in ethically-sourced corporate/office merchandise from around the globe. Every 3Fish product meets Marty and Nat’s strict criteria for being eco-friendly and people-fair.
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 | | The Brick Wall Strategy – building on the potential of your existing customers | There is an old marketing chestnut about it being easier (and cheaper) to keep an existing customer than attract a new one. The contemporary interpretation is that brand loyalty is king.
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 | | What is your website doing today? | If your online presence is not a dynamic part of your marketing and business strategy, then your website probably isn’t doing much at all. If it’s not carefully-designed, constantly current or easily reachable then it could actually be working against you.
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 | | Online Video Content | Go back a few years and the idea of delivering video via your website seemed costly and frankly a pretty poor experience for the end user. Now in 2008 delivery of high quality video to increase viewer engagement and help your story is a normal part of the web experience.
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 | | Top 10 trade mark mistakes – and how to avoid them | Building a valuable brand isn't easy, but it is all too easy to jeopardise or destroy the value of a brand by making mistakes in trade mark selection and registration and failing to properly protect trade mark rights.
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 | | Marshmans HR Services | A premium visual brand solution for a premium HR provider
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 | | Would you build a house without a plan? | Think of your website as your virtual shopfront … your window to the world. It provides every potential customer’s first impression of your business and perhaps their last and only one!
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 | | Powering up your website link-by-link | A major factor in any website’s appeal to search engines is its link popularity. Quality, quantity and location of internal and external links can make or break a site when it comes to being found by potential customers/visitors. So, how can you improve your site’s popularity?
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 | | Firing up a brand for a global big gun | Winchester Australia is a leading manufacturer and supplier to the firearms, ammunition and accessories market. With growing recognition that their brand was lacking in terms of quality and consistency, Winchester Australia engaged DDG to conduct a Brand Communications Audit.
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 | | Penfold Motors | Creating the new Penfold experience … a contemporary corporate identity for an automotive retailer with a stable of brands and a plethora of site locations.
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 | | The Wool Exchange | A high-energy, high-featured website for a multi-function live entertainment venue.
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 | | Position, position, position – is your business making a strong statement? | A brand is much more than just your logo or your name. Your brand is a dynamic and complex set of elements which, if well-managed, can generate considerable customer loyalty.
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 | | New kid on the block - a clean, green brand for a freshly-converted organics producer | Ladybird Organics
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 | | Bandying the brand around - going beyond the logo | Brand management is a term often bandied around in advertising circles along with brand equity, brand engagement and brand leverage.
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 | | An innovative de-centralised website navigation solution | The ADA required a website with the functionality to manage extensive information, publication, promotional and membership resources whilst remaining accessible and appealing to an audience with a very wide demographic.
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 | | Bernard O'Brien Institute of Microsurgery | An excellent example of how sticking to quality design principles and a high-calibre creative process can turn an ordinary Annual Report into a stand-out.
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 | | A brand rejuvenation for an educational institution | St Joseph’s College Geelong (SJC) is an all-boys’ Catholic College located in the heart of Geelong’s independent school precinct.
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 | | A new level of knowledge management for a giant health care provider | Barwon Health is Victoria’s largest regional health care provider, operating the public hospitals and health care services in Geelong and the surrounding regions – a total of 1,000+ beds and 19 sites.
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 | | First | This joint project was initiated under a partnership between the Victorian Trauma Foundation (VTF) and auspice organisation, Barwon Health.
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 | | A customised web-based solution | A customised web-based solution to streamline ordering, fulfilment and records management for around 10,000 transactions each year. Turnkey client solutions, productive management tools and a whole new level of ownership.
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 | | Making Sense of Search Engine Optimisation | SEO is a valuable business marketing tool with the potential to significantly increase your organisation’s exposure and pulling power on the Internet. So how does it work?
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 | | Back-to-back reporting – publication design you can bank on | Bendigo Bank
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 | | Getting the good oil to market – all packaged up | Green Olive Gourmet is a young, energetic organisation producing, wholesaling and retailing a range of quality gourmet foods and kitchenware.
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 | | Full steam ahead – on track and on-line | The Blues Train
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 | | Line up! Line up! Discover the dollar value hidden in your marketing communications | Your communications spend is an investment and you deserve a positive return. It should pay off in real, practical terms as revenue you can measure on the ledger. So how can you achieve this?
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 | | Better the devil you know … linking arms with old comrades | Landlink is one of Victoria’s largest property valuation and advisory groups with eleven offices throughout Victoria
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 | | Taking Australian wine to the world, an export success story | Jindalee Estate has established itself in the USA, United Kingdom, Canada, Ireland and Holland, and is expanding into markets like Russia, Iceland, Poland, Mexico and Japan.
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 | | The Branding Audit – Can You Afford Not To Do It? | Why would your organisation invest in conducting a branding audit? Because in today’s marketplace, you probably can’t afford not to. Find out how a communications audit can return surprisingly positive bottom-line benefits to your business.
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 | | Business in the (Electronic) Pipeline | When does a light bulb moment become a practical solution? When an organisation and its IT development partner share the vision. With the introduction of QuickQuote, DDG and Resource Underwriting Pacific have done just that.
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 | | How to Make Your Sales Processes Motor | As one of the biggest merchandisers in the motorsport industry, merchandising on behalf of high-profile motorsport racing teams such as Ford Performance Racing, Perkins Motorsport, and V8 Supercars, Apparel Design was already on a winner.
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 | | Schooling People About the Value of Timetabling | Even the most complete and sophisticated product of your type isn’t necessarily a guarantee of market growth if your packaging and presentation doesn’t match the quality of your product. This was the problem that Timetabling Solutions faced.
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 | | Why the road to online riches is difficult to find … and strewn with beautiful wrecks | A website has to remain up-to-date to be relevant. You can't afford to allow your website sit on your server and stagnate.
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 | | Power Dressing for an Electrical Retailer | When E & S Trading needed an image makeover, DDG delivered a creative re-branding solution that met the brief head-on. The result is a modern, integrated style that reflects the client’s contemporary business outlook.
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 | | Consultative brand management to connect with a diverse community | The City of Greater Geelong (COGG) provides municipal leadership and services to the Geelong community. With a population nearing 200,000, Geelong is Victoria’s largest regional centre.
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 | | A suite of promotional materials | Shell
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